What Problems Do You Solve? Why Every Marketer Should Know the Answer

At New Chapter Talent , we get to connect with some of the most inspiring marketing leaders across Australia and New Zealand — and a common theme keeps emerging: the quiet power of the generalist marketer . It came up again at our recent New Chapter: CMO Collective Club lunch , where several CMOs shared their love for the book Range by David Epstein. In a world that often celebrates specialisation — the data gurus, the brand purists, the performance pros — these marketers reminded us why having range is something to be proud of. The power of the generalist marketer Generalist marketers are the ultimate connectors. They see the big picture — not just the campaign, but the entire ecosystem. They bridge brand and performance, data and creativity, strategy and execution. In today’s fast-paced marketing landscape, where roles and technologies evolve constantly, that adaptability is gold. The ability to zoom out and see how it all fits together is what makes generalists invaluable to teams and organisations alike. Here’s what makes generalist marketers truly shine: They see across the entire customer journey, from awareness to retention. They bring context, connecting insights from different disciplines. They lead cross-functional teams with empathy and perspective. They can pivot quickly when business priorities or market conditions change. Why generalists thrive in modern marketing In Range, David Epstein explores how generalists often outperform specialists in complex, unpredictable environments — precisely the kind of environment marketers operate in today. Epstein’s research spans fields from sport to science to business, showing that early specialisation isn’t always the key to success. Instead, those who explore widely, draw from diverse experiences, and learn to connect ideas across disciplines are often the ones who thrive when faced with change. It’s a book that challenges the “10,000-hour rule” popularised by Malcolm Gladwell , arguing instead that breadth of experience leads to better problem-solving and innovation. For marketers navigating evolving technologies, shifting customer behaviour, and constant transformation, that insight couldn’t be more relevant. The future belongs to the adaptable The future of marketing leadership isn’t just about expertise in one domain. It’s about connection, adaptability, and curiosity . It’s about understanding how everything from brand storytelling to customer data, AI, and CX fits together to drive growth. So here’s to the curious, the adaptable, the connector-marketers who zoom out and dive in — the ones shaping what modern marketing leadership really looks like. And if you haven’t read it yet, grab a copy of Range by David Epstein . It’s a brilliant reminder that being a generalist isn’t a weakness — it’s a superpower . Contact Lucy  Looking for career advice? Get in touch with Lucy... ✉️ lucy@newchaptertalent.com.au 📞 +61 416 153 144 𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭 𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities , follow New Chapter Talent on LinkedIn . New Chapter Talent – Your specialist partner in: Marketing Jobs | Digital Marketing Jobs | eCommerce Jobs | CRM Jobs | CX Jobs | Product Jobs | Brand Jobs | Creative Jobs | Communications Jobs | Category Jobs | Executive Marketing Roles

The New Chapter: Marketing Collective Club officially kicked off this month — and what a launch it was! Our inaugural lunch brought together 20+ brilliant marketing leaders from across Melbourne to connect, share ideas, and spark meaningful conversations. The room buzzed with energy (and a few new LinkedIn connections too), proving one thing loud and clear — marketers are craving more opportunities to connect in person. Why We Started the Marketing Collective Club In today’s fast-paced marketing world, the role of the modern marketing leader is constantly evolving. From brand and digital transformation to data-driven strategy and customer experience, there’s a growing need for community-led learning and collaboration . That’s exactly why we launched the New Chapter: Marketing Collective Club — a space designed exclusively for CMOs and Heads of Marketing , whether you’re employed or fractional, to come together, learn from each other, share experiences , and build meaningful professional relationships. Key Takeaways from the First Event Our first event didn’t just bring people together — it reminded us why community matters. Here are a few highlights from the launch: Marketers want more connection — there’s real enthusiasm for face-to-face interaction. Lifelong learning is key — leaders are hungry to grow, evolve, and stay ahead of the curve. Collaboration beats competition — sharing insights and challenges makes us all stronger. It was truly inspiring to be surrounded by passionate, purpose-driven marketing professionals , each bringing unique perspectives to the table. What’s Next for the Marketing Collective Club The Marketing Collective Club will meet monthly on the second Thursday of each month, with each event offering something new — from thought-provoking discussions to interactive networking formats (yes, speed networking may be on the cards next time! 😉). Next event: Thursday, 13th November 2025 Venue: The Duke of Wellington – Russell Room, 146 Flinders Street, Melbourne Tickets: $69 per person (+ booking fees) Bookings are already rolling in , so if you’re keen to join, grab your ticket via the group link before spots fill up. Why You Should Join If you’re a marketing leader in Australia looking to: Build your professional network Learn from other CMOs and Heads of Marketing Stay ahead of industry trends Be part of a supportive, collaborative community Then the New Chapter: Marketing Collective Club is the place for you. It’s more than just a networking group — it’s a community built on shared experiences, learning, and authentic connection . Get Involved Want to be part of the next event or learn more about joining the club? Reach out to Lucy Bolan for details: 📩 lucy@newchaptertalent.com.au 📞 +61 416 153 144 About New Chapter Talent At New Chapter Talent, we’re passionate about connecting, supporting, and elevating marketing talent across Australia and New Zealand. From recruitment to community initiatives like the Marketing Collective Club, we’re here to help marketers grow — professionally and personally. New Chapter Talent – Your specialist partner in: Marketing Jobs | Digital Marketing Jobs | eCommerce Jobs | CRM Jobs | CX Jobs | Product Jobs | Brand Jobs | Creative Jobs | Communications Jobs | Category Jobs | Executive Marketing Roles