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A Marketer’s Guide to Re-Entering the Job Market 

(...and Why Businesses Can’t Afford to Ignore It)

If you’re a marketer actively job-hunting in Australia right now, chances are you’ve felt this frustration… You spot a brilliant marketing role online. You apply. You wait. You watch the same role get re-advertised again… and again… …yet you still don’t receive so much as a courtesy call. Sound familiar? At New Chapter Talent — a specialist marketing recruitment agency in Melbourne, Sydney and Brisbane — we hear this story from talented marketers every single week. Some candidates are coming directly from competitors, with incredibly relevant experience. Yet, they still can’t seem to get a foot in the door, let alone secure a conversation with a hiring manager. So what’s really going on behind the scenes? Why Marketing Roles Keep Reappearing Online Let’s demystify a few truths from inside the recruitment process — the ones most marketers never actually hear. 1. Some marketing roles are “always on” Companies in growth mode often keep ads live year-round to build talent pipelines. It doesn’t always mean they’re hiring right now — even though the job ad looks fresh. 2. Some job ads are a formality Yes, it happens: the role may have already progressed internally or through a referral, but companies keep the ad live to meet compliance or process requirements. 3. Hiring freezes and restructures interrupt the process One week the marketing team gets approval to hire… the next week budgets shift, priorities change, or restructures land on someone’s desk. The ad stays up, but the recruitment process stalls. 4. Great marketers do get overlooked This is the painful one. Sometimes screening is: rushed automated or handled by generalist recruiters who don’t fully understand marketing skill sets As a result, impressive candidates slip through the cracks. If this is the cycle you’re stuck in, please know: it’s not a reflection of your ability, value, or potential . So… What Can Marketers Do Differently? Relying on “Apply Now” simply isn’t enough in an oversaturated market — especially for competitive locations like Melbourne , Sydney , and Brisbane , where hundreds of marketers may be applying for the same role. Here’s what works far better: ✔ Show up in the hiring manager’s world Engage with the brand. Comment on the content. Be visible on LinkedIn. If appropriate — send a short, warm introduction email. ✔ Use your network intentionally Referrals are still the strongest path to an interview. Let people know you're looking. Reconnect with former colleagues. Mention it to trusted industry contacts. ✔ Work with specialist marketing recruiters A dedicated marketing recruitment agency (like us!) understands the nuance of marketing roles, hiring trends, and employer expectations — and we make sure your CV is actually seen and considered. ✔ Don’t take the silence personally Most of the time, it’s about internal business factors — not your capability as a marketer. Need clarity on what’s really happening in the market? If you’re tired of applying into the void and want: a clearer understanding of the marketing job market in Australia , insight into why certain roles keep looping, or help getting in front of the right hiring managers… We’re here to help. New Chapter Talent partners with marketers across Melbourne, Sydney, Brisbane and Australia-wide , and we’re deeply connected within the industry. Whether you’re a Brand Manager , Social Media Specialist , CMO or anything in between — we can help you navigate the market with confidence.  Contact Lucy If you’re feeling stuck, let’s chat. Sometimes all you need is someone who actually understands marketing careers — and can open the right doors. ✉️ lucy@newchaptertalent.com.au 📞 +61 416 153 144 𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭 𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities , follow New Chapter Talent on LinkedIn . New Chapter Talent – Your specialist partner in: Marketing Jobs | Digital Marketing Jobs | eCommerce Jobs | CRM Jobs | CX Jobs | Product Jobs | Brand Jobs | Creative Jobs | Communications Jobs | Category Jobs | Executive Marketing Roles

A Supportive Guide to Finding Your Next Chapter...

Learn how to confidently answer “What problems do you solve?” in interviews. Discover how to showcase your marketing impact with New Chapter Talent.

At New Chapter Talent , we get to connect with some of the most inspiring marketing leaders across Australia and New Zealand — and a common theme keeps emerging: the quiet power of the generalist marketer . It came up again at our recent New Chapter: CMO Collective Club lunch , where several CMOs shared their love for the book Range by David Epstein. In a world that often celebrates specialisation — the data gurus, the brand purists, the performance pros — these marketers reminded us why having range is something to be proud of. The power of the generalist marketer Generalist marketers are the ultimate connectors. They see the big picture — not just the campaign, but the entire ecosystem. They bridge brand and performance, data and creativity, strategy and execution. In today’s fast-paced marketing landscape, where roles and technologies evolve constantly, that adaptability is gold. The ability to zoom out and see how it all fits together is what makes generalists invaluable to teams and organisations alike. Here’s what makes generalist marketers truly shine: They see across the entire customer journey, from awareness to retention. They bring context, connecting insights from different disciplines. They lead cross-functional teams with empathy and perspective. They can pivot quickly when business priorities or market conditions change. Why generalists thrive in modern marketing In Range, David Epstein explores how generalists often outperform specialists in complex, unpredictable environments — precisely the kind of environment marketers operate in today. Epstein’s research spans fields from sport to science to business, showing that early specialisation isn’t always the key to success. Instead, those who explore widely, draw from diverse experiences, and learn to connect ideas across disciplines are often the ones who thrive when faced with change. It’s a book that challenges the “10,000-hour rule” popularised by Malcolm Gladwell , arguing instead that breadth of experience leads to better problem-solving and innovation. For marketers navigating evolving technologies, shifting customer behaviour, and constant transformation, that insight couldn’t be more relevant. The future belongs to the adaptable The future of marketing leadership isn’t just about expertise in one domain. It’s about connection, adaptability, and curiosity . It’s about understanding how everything from brand storytelling to customer data, AI, and CX fits together to drive growth. So here’s to the curious, the adaptable, the connector-marketers who zoom out and dive in — the ones shaping what modern marketing leadership really looks like. And if you haven’t read it yet, grab a copy of Range by David Epstein . It’s a brilliant reminder that being a generalist isn’t a weakness — it’s a superpower . Contact Lucy  Looking for career advice? Get in touch with Lucy... ✉️ lucy@newchaptertalent.com.au 📞 +61 416 153 144 𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭 𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities , follow New Chapter Talent on LinkedIn . New Chapter Talent – Your specialist partner in: Marketing Jobs | Digital Marketing Jobs | eCommerce Jobs | CRM Jobs | CX Jobs | Product Jobs | Brand Jobs | Creative Jobs | Communications Jobs | Category Jobs | Executive Marketing Roles

The New Chapter: Marketing Collective Club officially kicked off this month — and what a launch it was! Our inaugural lunch brought together 20+ brilliant marketing leaders from across Melbourne to connect, share ideas, and spark meaningful conversations. The room buzzed with energy (and a few new LinkedIn connections too), proving one thing loud and clear — marketers are craving more opportunities to connect in person. Why We Started the Marketing Collective Club In today’s fast-paced marketing world, the role of the modern marketing leader is constantly evolving. From brand and digital transformation to data-driven strategy and customer experience, there’s a growing need for community-led learning and collaboration . That’s exactly why we launched the New Chapter: Marketing Collective Club — a space designed exclusively for CMOs and Heads of Marketing , whether you’re employed or fractional, to come together, learn from each other, share experiences , and build meaningful professional relationships. Key Takeaways from the First Event Our first event didn’t just bring people together — it reminded us why community matters. Here are a few highlights from the launch: Marketers want more connection — there’s real enthusiasm for face-to-face interaction. Lifelong learning is key — leaders are hungry to grow, evolve, and stay ahead of the curve. Collaboration beats competition — sharing insights and challenges makes us all stronger. It was truly inspiring to be surrounded by passionate, purpose-driven marketing professionals , each bringing unique perspectives to the table. What’s Next for the Marketing Collective Club The Marketing Collective Club will meet monthly on the second Thursday of each month, with each event offering something new — from thought-provoking discussions to interactive networking formats (yes, speed networking may be on the cards next time! 😉). Next event: Thursday, 13th November 2025 Venue: The Duke of Wellington – Russell Room, 146 Flinders Street, Melbourne Tickets: $69 per person (+ booking fees) Bookings are already rolling in , so if you’re keen to join, grab your ticket via the group link before spots fill up. Why You Should Join If you’re a marketing leader in Australia looking to: Build your professional network Learn from other CMOs and Heads of Marketing Stay ahead of industry trends Be part of a supportive, collaborative community Then the New Chapter: Marketing Collective Club is the place for you. It’s more than just a networking group — it’s a community built on shared experiences, learning, and authentic connection . Get Involved Want to be part of the next event or learn more about joining the club? Reach out to Lucy Bolan for details: 📩 lucy@newchaptertalent.com.au 📞 +61 416 153 144 About New Chapter Talent At New Chapter Talent, we’re passionate about connecting, supporting, and elevating marketing talent across Australia and New Zealand. From recruitment to community initiatives like the Marketing Collective Club, we’re here to help marketers grow — professionally and personally. New Chapter Talent – Your specialist partner in: Marketing Jobs | Digital Marketing Jobs | eCommerce Jobs | CRM Jobs | CX Jobs | Product Jobs | Brand Jobs | Creative Jobs | Communications Jobs | Category Jobs | Executive Marketing Roles

Discover the best marketing events in Australia and New Zealand this October — from Melbourne to Sydney and across the Tasman. Perfect for marketers looking to learn, network, and grow their careers.