Resources
Essential Marketing Resources for Growth, Learning, and Inspiration
Whether you’re an established marketing professional, an aspiring CMO, or simply passionate about the latest trends, staying ahead in marketing means continually learning, listening, and connecting. That’s why we’ve put together a curated collection of podcasts, books, courses, and networking opportunities—resources we trust to inform, challenge, and inspire.
From thought-provoking podcasts that give you an insider’s look at marketing strategy, to books that deepen your understanding of branding, storytelling, and consumer psychology, there’s something here for every marketer. We’ve also included courses and events designed to help you sharpen your skills, explore emerging trends like AI in marketing, and network with industry leaders.
Dive in, explore, and keep building your marketing toolkit—because staying curious is the first step to staying ahead.
Podcasts
CMO Chapters Podcast with Lucy Bolan
Bringing you the inside scoop on the careers, insights, and strategies of the marketing masterminds who are shaping the brands you know and love.
Keeping it Real with Jac and Ral podcast
Be entertained, hilariously challenged and profoundly inspired by the very REAL podcast duo, Jac and Ral!
Uncensored CMO ~ Jon Evans
Uncovers the bullshit and carefully managed PR messages to explore the good, the bad & quite frankly downright ugly truth about marketing.
Marketing Week Meets
A monthly podcast in which Marketing Week interviews marketing's biggest names about their careers and the state of the industry.
The Prof G Pod with Scott Galloway
Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice.
The CMO Podcast - Jim Stengel
This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO.
The MumbrellaCast
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry.
The CMO Show
The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe.
The Mi3 Podcast
Mi3 aims to deliver the stories that enable you and your teams to understand the bigger picture - and why it matters. They are ad-funded, but the publishing model globally is challenged.
The Girls in Marketing Podcast
Get up close and personal with marketers revolutionising the industry so you can learn from the best in the game. From the latest marketing trends to building a successful marketing career, no topic is off limits!
Marketing Made Simple Podcast
The Marketing Made Simple podcast will show you how to clarify your message and create an effective website, email campaign and lead generator that will convert browsers into buyers.
Better Marketing Pod
In this series hosted by David Wheldon, we look at the industry’s biggest stories and speak to some of the industry’s most interesting characters who are shaping those stories.
Courses
MiniMBA - Mark Ritson
The right kind of training in marketing will make you a better marketer. Now, that may seem obvious – and yet so few marketers and brand managers have any kind of formal training in their discipline. Even fewer have the training needed to move into senior roles, manage large marketing teams and confidently lead the marketing strategy.
That’s why MiniMBA exists.
She Leads with Jac Phillips
She Leads is a high-impact, exclusive group, online program designed to equip emerging female leaders with the skills, mindset and practical tools
to step up, speak up and lead with confidence in complex, fast moving environments.
New Chapter Talent clients & candidates receive an exclusive discount when signing up. Click on the link to get the code and find out more.
Books
The Diary of a CEO by Stephen Bartlet
This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.
At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.
Story Intelligence by Gabrielle Dolan
In a world where AI-generated content floods every platform, authentic human connection has never been more valuable. Story Intelligence shows you how to bridge the gap between artificial intelligence and powerful human stories.
In this book, award-winning communications strategist Gabrielle Dolan shares a practical framework for leveraging AI while building real trust and genuine relationships. You'll discover how to use AI as a creative partner to enhance your storytelling, without compromising your credibility or losing your unique voice.
This is Marketing by Seth Godin
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Building a Story Brand by Donald Miller
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.
Hooked: How to Build Habit-Forming Products by Nir Eyal
In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products.
The 22 Immutable Laws of Marketing - Al Reis and Jac Trout
Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets.
The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
Good to Great - Jim Collins
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction- a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.
Stop Listening to your Customer Try Hearing Your brand Instead by Adam Ferrier
Businesses and brands are getting it wrong by pivoting everything to what they think their customer wants as it eliminates value, the data is inaccurate, and creates homogeneity. If you really asked the customer what they wanted, they’d be saying to be left alone! Certainly they don’t really care about brands, they care about the category of product.
The customer is not the answer.
You need to build brand intelligence instead.
Made to Stick - Chip & Dan Health
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks.
Post Corona - From Crisis to Opportunity by Scott Galloway
In Post Corona, Galloway outlines the contours of both crisis and opportunity that lie ahead. While the powerful tech monopolies will thrive in the disruption other businesses, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder.
Combining his signature humour and brash style with razor-sharp business insights, Galloway offers both warning and hope in equal measure.
Marketing Institutions / Networking
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