Article

The Highest-Paid Digital Marketing Roles in Australia for 2025

February 18, 2025

The digital marketing landscape is evolving rapidly, and with it, the demand for specialised skills is on the rise. As businesses continue to invest heavily in data-driven and performance-focused marketing strategies, certain roles stand out as the most lucrative in 2025.


If you're looking to maximise your earning potential in the Australian market, here are the digital marketing positions commanding the highest salaries this year.


1. Performance Marketers


Performance marketing is all about driving measurable results, and companies are willing to pay top dollar for specialists who can deliver. Roles in pay-per-click (PPC), affiliate marketing, and conversion rate optimisation (CRO) are particularly lucrative. As competition for digital advertising space intensifies, businesses are prioritising experts who can refine campaigns, lower acquisition costs, and boost ROI.


Why It Pays Well:

  • High accountability for revenue generation
  • Mastery of ad platforms like Google Ads, Meta, and TikTok Ads
  • Strong analytical skills to optimise campaigns and budget allocation


2. Marketing Data Scientists


Data science is no longer just for finance and tech—marketing teams now rely on predictive analytics, machine learning, and AI-driven insights to craft hyper-personalised campaigns. Professionals who can translate complex data into actionable marketing strategies are becoming indispensable.


Why It Pays Well:

  • Demand for AI and automation expertise in marketing
  • Ability to extract insights from customer data for more effective targeting
  • Hybrid role combining technical and commercial skills


3. Technical Marketing Specialists


Marketers with a strong technical foundation—those who can navigate CRM systems, automation platforms, and MarTech stacks—are commanding premium salaries. As companies invest in seamless digital ecosystems, professionals with a blend of coding knowledge (e.g., HTML, JavaScript) and marketing automation experience (e.g., HubSpot, Salesforce) are in high demand.


Why It Pays Well:

  • Ability to bridge marketing and IT functions
  • Expertise in integrating and optimising marketing technology
  • Essential for implementing advanced personalisation strategies


4. Growth Marketers


With startups and scale-ups looking for sustainable growth, marketers who specialise in full-funnel strategies—leveraging acquisition, retention, and monetisation—are increasingly valuable. Growth marketers who can experiment with channels, optimise user journeys, and drive customer lifetime value (LTV) are seeing salaries climb.


Why It Pays Well:

  • Direct impact on company revenue and customer retention
  • Proficiency in A/B testing, analytics, and automation tools
  • Strong mix of creativity and data-driven decision-making


5. SEO & Content Strategy Leaders


SEO is far from dead—it’s evolving. Brands are prioritising search visibility as organic traffic remains a crucial acquisition channel. SEO professionals with expertise in technical SEO, AI-driven content strategy, and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles are well-positioned for high salaries.


Why It Pays Well:

  • Increasing competition in search rankings means businesses need experts
  • AI-powered content and search algorithms demand advanced knowledge
  • Long-term impact on brand visibility and inbound leads


Final Thoughts


In 2025, the highest-paid digital marketing professionals in Australia will be those who blend technical expertise with commercial acumen. Whether it's performance marketing, data science, or MarTech specialisation, the ability to tell a compelling commercial story while leveraging cutting-edge tools will set you apart. If you have the confidence to translate data into strategy and drive tangible results, you’re on the path to a highly rewarding career.


Are you looking to hire top marketing talent or find your next high-paying role?


Get in touch with Lucy Bolan at New Chapter Talent today! Or check out our 2025 Salary Guide for up-to-date information on salary ranges with the the marketing industry.


✉️ lucy@newchaptertalent.com.au

📞 +61 416 153 144

𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭
𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕
𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫


Or connect with Luce ~ Lucy on LinkedIn ~ she is a wealth of knowledge in all things recruitment! For more updates, career tips, and job opportunities, follow New Chapter Talent on LinkedIn.



share this

Related Articles

Related Articles

By New Chapter Talent July 24, 2025
What do you get when you bring together some of the sharpest marketing minds, inspiring stories, and a room full of good vibes? The 2025 New Chapter Talent Marketing Excellence & Rising Star Awards , of course — and what a night it was! Held at a completely sold-out venue, the awards evening last night was a celebration of talent, tenacity, and the transformative power of marketing. From the energy in the room to the meaningful conversations on stage and the generosity shown towards an incredible cause, it’s safe to say this one will be hard to top. The Winners This year’s submissions were nothing short of outstanding, and the judges had their work cut out for them. After hours of deliberation (and maybe a few strong coffees), two standout marketers emerged as this year’s winners: Marketing Excellence Award Winner: Georgia Pedersen , Head of Marketing at Melbourne Park Georgia’s leadership, strategic brilliance, and impact across the sports and entertainment industry made her the clear choice for this year’s top honour. From record-breaking campaign results to uplifting her team and broader industry peers — Georgia is the definition of marketing excellence. Runner-up: Matt Farnham , Marketing Manager at MOVE Bank Matt’s innovative, resourceful approach with a lean team is changing the game in financial services marketing. His campaigns deliver big results on modest budgets — and his leadership is leaving a lasting legacy.
By Lucy Bolan July 17, 2025
The job market can be a rollercoaster—especially in marketing, where roles are shifting, budgets tightening, and the competition for good opportunities is fierce. At New Chapter Talent, we’ve been speaking with many marketers who are navigating job loss, career transitions, and financial strain all at once. And while most friends, family and colleagues mean well, some common comments—though well-intentioned—can actually miss the mark. If someone you know is between jobs in marketing, here’s what not to say—and what to say instead. 1. ❌ “Still no bites?” OR “Any more irons in the fire?” They’re already feeling the pressure, trust us. These kinds of questions, though casual, can unintentionally highlight the uncertainty they're facing. ✅ Try this instead: “Anything exciting in the works? Let me know if I can help.” 2. ❌ “At least you’ve got time to reset!” Sure, burnout is real. But when you’re out of work (and possibly watching your savings dwindle), this doesn’t feel like a ‘reset’. It feels stressful and unsettling. ✅ Try this instead: “How are you going? Job hunting can be exhausting. Here if you need a chat.” 3. ❌ “Have you thought about going freelance?” Freelancing works for some, but it’s not a universal solution—and not everyone wants to be self-employed or has the financial buffer to do so. ✅ Try this instead: “Are you leaning towards in-house, agency, or something else? Keen to hear what you’re looking for.” 4. ❌ “It’s all about who you know.” While there’s truth to the power of networking, this phrase can feel defeating to someone who’s already reaching out and coming up short. ✅ Try this instead: “Who would you love to connect with right now? Happy to make intros if I can.” 5. ❌ “Everything happens for a reason.” This one can sting, especially when rent or mortgage payments are looming and self-doubt is creeping in. ✅ Try this instead: “I feel your pain, and I’m sorry you’re in it. You’re bloody good at what you do, and something great will land.” Support Matters—Now More Than Ever If you're currently in a stable marketing role, this is your moment to show up for others. Share leads. Offer introductions. Back your peers. And sometimes, the best support is just listening without trying to fix. Marketing job seekers don’t need toxic positivity—they need empathy, encouragement, and real opportunities. Let’s be better allies for each other. Looking for more job hunting tips or marketing career advice? Follow us on LinkedIn or explore the New Chapter Talent blog for more support, stories, and insights tailored to Australian marketers. Contact Lucy Need help finding your next marketing role? We’re here to help. At New Chapter Talent, we understand the marketing landscape and can guide you towards the roles that best fit your skills and aspirations - get in touch with us today! Feel free to contact Lucy... ✉️ lucy@newchaptertalent.com.au 📞 +61 416 153 144 𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭 𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities , follow New Chapter Talent on LinkedIn .
By New Chapter Talent July 10, 2025
(2025 Edition)
All Articles

STAY UP TO DATE

Get the latest

Receive regular updates from New Chapter Talent.

Contact Us