Marketing Job Market Trends

As we step into 2025, the marketing job market in Australia is in an interesting phase - what I’d call the calm before the storm.

Behind the scenes, hiring managers and leadership teams are busy strategising, securing budgets, and restructuring teams to set up for a big year ahead.

But what does this mean for marketing professionals looking to land their next role or upskill for future opportunities? 

Let’s dive into the latest trends shaping the job market right now.

1. The Hiring Hold-Up: Budgets, Boards & Org Charts

Many businesses are currently in a waiting game - finalising budgets, reviewing salary benchmarks, and restructuring teams to optimise for growth. It’s a period of preparation, but once approvals are in place, expect a surge in hiring. If you’re a candidate considering a move, now is the time to refine your CV, update your LinkedIn profile, and start networking so you’re ready when the market picks up speed.

2. The Battle for Technical Marketing Talent

The competition for marketers with strong technical skills is fierce! Businesses are on the hunt for specialists in CRM, marketing automation, marketplace management, performance marketing, and affiliate marketing. If you have expertise in these areas, you’re in high demand, and it’s a great time to leverage your skills for the right opportunity.

3. The Sweet Spot: $80K-$120K Salary Range

Right now, the busiest segment in the market is for roles offering a base salary of $80K-$120K plus super. Employers are moving quickly to secure talented “doers” who can make an immediate impact. Job Seekers in this range are often fielding multiple offers - sometimes two or three at a time - so businesses need to act fast to secure the right talent. For job seekers, this means negotiating wisely and considering not just salary, but also growth opportunities, flexibility, and company culture.

4. Upskilling in Performance, CRM & Personalisation

More and more marketers are actively upskilling in key areas like performance marketing, personalisation, and CRM. This is a smart move, as companies are prioritising data-driven strategies to enhance customer engagement and conversion. If you’re looking to future-proof your career, investing in these skills through online courses, certifications, or hands-on experience will give you a competitive edge.

5. The Rise of Online Marketplace Specialists

The demand for online marketplace specialists - particularly those with experience in Amazon - is skyrocketing. E-commerce continues to grow, and brands are looking for experts who can navigate marketplace algorithms, optimise product listings, and drive sales. If you’re already working in this space, it’s a great time to double down on your expertise. If not, consider developing marketplace skills as businesses ramp up their investment in this channel.

What’s Next? Get Ready for the Market Surge

While things might seem a little quiet now, don’t be fooled - the hiring market is set to take off once budgets are locked in and businesses get the green light to expand their teams. If you’re thinking about a career move, now’s the time to plan your next step.

Contact Lucy

Need more market insights or a chat about your career? Feel free to contact Lucy...

✉️ lucy@newchaptertalent.com.au

📞 +61 416 153 144

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Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities, follow New Chapter Talent on LinkedIn.