How to Attract Top Marketing Talent with Your Employer Brand

In the ever-competitive world of recruitment, finding and hiring top marketing professionals isn’t just about offering the best salary or perks. It’s about showcasing your company as the ideal environment for creative, strategic, and ambitious marketers to thrive. Here’s how to build an employer brand that resonates with the crème de la crème of marketing talent.

1. Define Your Unique Value Proposition (UVP)

Your Employer Brand UVP is your company’s promise to its employees. For marketers, this needs to reflect opportunities for creativity, career growth, and making an impact. Ask yourself:

Why should a top-tier marketer choose your organisation?
What makes your marketing department stand out?
Highlight unique aspects like cutting-edge tools, access to training, cross-functional collaboration, or exciting campaigns.

2. Showcase a Thriving Marketing Culture

Marketers want to work where their creativity and skills will be appreciated. Use your social media and website to show off:

Behind-the-scenes content: Team brainstorming sessions, campaign celebrations, or creative workshops.
Employee stories: Spotlight your marketing team and their successes to humanise your brand.
Diversity in marketing: Share initiatives that demonstrate your commitment to diversity of thought and perspectives.

3. Offer Growth and Learning Opportunities

Top marketers are driven by curiosity and a desire to stay ahead of industry trends. Position your company as one that supports professional growth by:

Providing access to conferences, certifications, and courses.
Promoting a mentorship culture.
Encouraging innovation with time or resources dedicated to testing new ideas.

4. Align with Industry Trends

Show candidates you’re not just keeping up with marketing trends—you’re leading them. Highlight how your organisation embraces innovation in:

AI and automation tools for marketing.
Data-driven decision-making.
Sustainability or purpose-led campaigns that align with marketer values.

5. Streamline Your Recruitment Process

Your recruitment process is often the first real interaction a candidate has with your employer brand. Make it memorable (in a good way) by:

Simplifying application steps.
Communicating clearly and promptly.
Providing constructive feedback to unsuccessful candidates—marketers, after all, value strong messaging.

6. Emphasise Flexibility and Work-Life Balance

Marketers thrive when they feel supported, not burnt out. Showcase benefits like:

Flexible working hours or remote options.
Wellness programmes.
A culture that values results over rigid 9-to-5 schedules.

7. Be Active in Marketing Communities

Establish your company as a thought leader by participating in marketing communities and events. Sponsor industry conferences, host webinars, or contribute to marketing blogs to demonstrate your organisation’s commitment to the profession.

8. Leverage Testimonials and Case Studies

Let your marketing team speak for you. Testimonials, videos, or blogs featuring your employees’ perspectives can authentically convey your employer brand and culture. Focus on stories that highlight growth, innovation, and collaboration.

Final Thoughts

Attracting top marketing talent isn’t just about recruiting—it’s about positioning your company as a dream workplace for marketers. By investing in a strong employer brand, you’ll not only bring in the best professionals but also create a team that’s excited to elevate your brand and achieve marketing excellence.

Take the first step today by assessing how your employer brand speaks to marketers. You might just find your next star marketer knocking at your door.

Need help?

Get in touch with Lucy Bolan:

✉️ lucy@newchaptertalent.com.au

📞 +61 416 153 144

📧𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧
𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕
𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫

Or connect with Lucy on LinkedIn—she's got all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities, follow New Chapter Talent on LinkedIn.

< Older Post

Newer Post >

A person in a brown top smiles at a person in a brown blazer during a discussion. They are in an office.

What Problems Do You Solve? Why Every Marketer Should Know the Answer

By Lucy Bolan • October 30, 2025

Learn how to confidently answer “What problems do you solve?” in interviews. Discover how to showcase your marketing impact with New Chapter Talent.

Four diverse coworkers collaborating around a desk with laptop, papers, and computer in a brick-walled office.

The Rise of the Generalist Marketer: Why Range Is the New Superpower in Marketing

By Lucy Bolan • October 14, 2025

At New Chapter Talent , we get to connect with some of the most inspiring marketing leaders across Australia and New Zealand — and a common theme keeps emerging: the quiet power of the generalist marketer . It came up again at our recent New Chapter: CMO Collective Club lunch , where several CMOs shared their love for the book Range by David Epstein. In a world that often celebrates specialisation — the data gurus, the brand purists, the performance pros — these marketers reminded us why having range is something to be proud of. The power of the generalist marketer Generalist marketers are the ultimate connectors. They see the big picture — not just the campaign, but the entire ecosystem. They bridge brand and performance, data and creativity, strategy and execution. In today’s fast-paced marketing landscape, where roles and technologies evolve constantly, that adaptability is gold. The ability to zoom out and see how it all fits together is what makes generalists invaluable to teams and organisations alike. Here’s what makes generalist marketers truly shine: They see across the entire customer journey, from awareness to retention. They bring context, connecting insights from different disciplines. They lead cross-functional teams with empathy and perspective. They can pivot quickly when business priorities or market conditions change. Why generalists thrive in modern marketing In Range, David Epstein explores how generalists often outperform specialists in complex, unpredictable environments — precisely the kind of environment marketers operate in today. Epstein’s research spans fields from sport to science to business, showing that early specialisation isn’t always the key to success. Instead, those who explore widely, draw from diverse experiences, and learn to connect ideas across disciplines are often the ones who thrive when faced with change. It’s a book that challenges the “10,000-hour rule” popularised by Malcolm Gladwell , arguing instead that breadth of experience leads to better problem-solving and innovation. For marketers navigating evolving technologies, shifting customer behaviour, and constant transformation, that insight couldn’t be more relevant. The future belongs to the adaptable The future of marketing leadership isn’t just about expertise in one domain. It’s about connection, adaptability, and curiosity . It’s about understanding how everything from brand storytelling to customer data, AI, and CX fits together to drive growth. So here’s to the curious, the adaptable, the connector-marketers who zoom out and dive in — the ones shaping what modern marketing leadership really looks like. And if you haven’t read it yet, grab a copy of Range by David Epstein . It’s a brilliant reminder that being a generalist isn’t a weakness — it’s a superpower . Contact Lucy Looking for career advice? Get in touch with Lucy... ✉️ lucy@newchaptertalent.com.au 📞 +61 416 153 144 𝐍𝐞𝐰 𝐓𝐚𝐥𝐞𝐧𝐭 𝑵𝒆𝒘 𝑺𝒕𝒂𝒓𝒕 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 Or connect with me ~ Lucy on LinkedIn ~ as I'll share all the insights on recruitment you could ask for! For more updates, career tips, and job opportunities , follow New Chapter Talent on LinkedIn . New Chapter Talent – Your specialist partner in: Marketing Jobs | Digital Marketing Jobs | eCommerce Jobs | CRM Jobs | CX Jobs | Product Jobs | Brand Jobs | Creative Jobs | Communications Jobs | Category Jobs | Executive Marketing Roles

Five people seated around a restaurant table, smiling at the camera. Dishes of food and drinks are visible.

Building Community for Marketers: The Launch of the New Chapter: Marketing Collective Club

By Lucy Bolan • October 10, 2025

The New Chapter: Marketing Collective Club officially kicked off this month — and what a launch it was! Our inaugural lunch brought together 20+ brilliant marketing leaders from across Melbourne to connect, share ideas, and spark meaningful conversations. The room buzzed with energy (and a few new LinkedIn connections too), proving one thing loud and clear — marketers are craving more opportunities to connect in person. Why We Started the Marketing Collective Club In today’s fast-paced marketing world, the role of the modern marketing leader is constantly evolving. From brand and digital transformation to data-driven strategy and customer experience, there’s a growing need for community-led learning and collaboration . That’s exactly why we launched the New Chapter: Marketing Collective Club — a space designed exclusively for CMOs and Heads of Marketing , whether you’re employed or fractional, to come together, learn from each other, share experiences , and build meaningful professional relationships. Key Takeaways from the First Event Our first event didn’t just bring people together — it reminded us why community matters. Here are a few highlights from the launch: Marketers want more connection — there’s real enthusiasm for face-to-face interaction. Lifelong learning is key — leaders are hungry to grow, evolve, and stay ahead of the curve. Collaboration beats competition — sharing insights and challenges makes us all stronger. It was truly inspiring to be surrounded by passionate, purpose-driven marketing professionals , each bringing unique perspectives to the table. What’s Next for the Marketing Collective Club The Marketing Collective Club will meet monthly on the second Thursday of each month, with each event offering something new — from thought-provoking discussions to interactive networking formats (yes, speed networking may be on the cards next time! 😉). Next event: Thursday, 13th November 2025 Venue: The Duke of Wellington – Russell Room, 146 Flinders Street, Melbourne Tickets: $69 per person (+ booking fees) Bookings are already rolling in , so if you’re keen to join, grab your ticket via the group link before spots fill up. Why You Should Join If you’re a marketing leader in Australia looking to: Build your professional network Learn from other CMOs and Heads of Marketing Stay ahead of industry trends Be part of a supportive, collaborative community Then the New Chapter: Marketing Collective Club is the place for you. It’s more than just a networking group — it’s a community built on shared experiences, learning, and authentic connection . Get Involved Want to be part of the next event or learn more about joining the club? Reach out to Lucy Bolan for details: 📩 lucy@newchaptertalent.com.au 📞 +61 416 153 144 About New Chapter Talent At New Chapter Talent, we’re passionate about connecting, supporting, and elevating marketing talent across Australia and New Zealand. From recruitment to community initiatives like the Marketing Collective Club, we’re here to help marketers grow — professionally and personally. New Chapter Talent – Your specialist partner in: Marketing Jobs | Digital Marketing Jobs | eCommerce Jobs | CRM Jobs | CX Jobs | Product Jobs | Brand Jobs | Creative Jobs | Communications Jobs | Category Jobs | Executive Marketing Roles

All Articles

About Us

Job Seekers

Employers

Insights

Article