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How to Write a Marketing Cover Letter That Gets Noticed: New Year, New Job

December 11, 2024

The start of a new year often brings a fresh perspective and a renewed sense of purpose. If you're eyeing a new marketing role, it’s time to polish your application game—starting with your cover letter.



Your cover letter is your first chance to make an impression, showcasing your skills, personality, and alignment with the role. Here's how to make it a standout:


Tips for Crafting a Standout Cover Letter for Marketing Jobs


Start with a Strong Hook
Capture attention immediately. Instead of a generic opening, lead with something that reflects your passion for marketing or directly aligns with the company’s mission. For instance, "As someone who thrives on creating campaigns that drive engagement, I was thrilled to see your opening for a Digital Marketing Manager."


Showcase Your Achievements
Marketing is all about results, so highlight your successes. Use specific metrics to demonstrate your impact, such as “Increased social media engagement by 40% in six months” or “Developed a content strategy that boosted website traffic by 25% year-on-year.”


Tailor It to the Role
Don’t send a generic letter. Research the company and job description, and reflect their needs in your letter. If the role emphasises data-driven strategies, discuss your experience with analytics tools or campaign performance tracking.


Demonstrate Creativity
Marketing requires out-of-the-box thinking, so let your creativity shine through. Avoid overused phrases like “hard-working team player” and use language that reflects your unique voice. Consider incorporating storytelling to illustrate your skills.


Connect the Dots
Show how your experience and skills align with the company’s goals. If they’re launching a new product, mention your experience with product launches and the value you can bring to the table.


End with Enthusiasm and a Call to Action
Wrap up with a confident statement of interest and a proactive call to action. For example, “I’d love the opportunity to bring my experience in digital marketing to your team. I look forward to discussing how I can contribute to your upcoming campaigns.”


Final Thoughts


A well-crafted marketing cover letter can be the difference between landing an interview or being overlooked. Take the time to personalise your letter, let your personality shine, and most importantly, show the value you bring to the table.


New year, new job? Make your cover letter the best start to your next chapter in marketing!

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