Article
15 AI Tools Marketers Need to Know About
April 29, 2025
(That Aren't Just ChatGPT!)
If you're a marketer in Australia or New Zealand, you're no stranger to the buzz around AI. At New Chapter Talent, we work with leading marketing talent every day, and one thing’s clear: marketers who embrace AI are setting themselves apart from the crowd.
We all know and love ChatGPT (honestly, how did we even function before it?). But there’s a whole world of other AI tools out there that can elevate your marketing game – whether you’re creating content, managing campaigns, building personal brands, or looking to stay ahead in your marketing career.
Here are some of the latest AI tools our AI insiders recommend you keep an eye on:
15 Must-Know AI Tools for Marketers
- Ideogram – Create realistic images that even include text elements – perfect for content creators who need on-brand visuals fast.
- Grok – Specialises in creating hyper-realistic images of people’s faces. Great for marketing campaigns when you want authentic-looking visuals.
- HeyGen – Turn yourself into a digital avatar. Simply type a script, and your AI-self delivers the message! Ideal for video marketing or personalised outreach.
- Hedra – Animate a photo of a face by typing text. It's a fun way to bring static images to life for social media.
- Huggingface Live Portrait – Another brilliant tool for animating still photos – great for storytelling campaigns.
- Descript – Edit your podcasts or videos by simply editing the text transcript. A real game-changer for marketers producing content at scale.
- Ultimate Vocal Remover – Separate vocals from music tracks. Handy if you're creating custom audio for campaigns.
- Suno – Create an original song by giving a theme, music style, or even your own lyrics. Perfect for branded content and social media engagement.
- Seek by iNaturalist – Use computer vision to identify plants, animals, and other living things – brilliant if you’re working on campaigns tied to sustainability or the environment.
- Diffit – Build custom learning resources tailored to different levels. Marketers creating educational content or onboarding materials will love this.
- Quizizz – An interactive quiz tool like Kahoot!, but with built-in accommodations for diverse learning needs – fantastic for engagement at live events or internal training.
- Notebook LM – Upload PDFs and chat with an AI about the content. Speeds up research and campaign planning like you wouldn’t believe!
- Cleft Notes – Speak about your meeting or idea, and it automatically turns it into structured notes. Perfect for busy marketing teams juggling projects.
- Perplexity – A research-driven AI chatbot (like ChatGPT) that delivers referenced results – great for data-driven marketers and campaign research.
- There's an AI for That – A searchable directory of thousands of AI tools, so you can always find the perfect tech for your next project.
Want to Level Up Your AI Skills?
If you're serious about getting ahead in marketing, it’s crucial to stay updated with the latest AI innovations. Two fantastic resources we highly recommend:
👉 AI for Marketing – offers insightful webinars and workshops.
👉 Australian Centre for AI in Marketing – brilliant for deep dives into how AI is transforming marketing in Australia.
Over to You...
Are there any AI tools you're currently using that we should know about?
We'd love to hear what’s working for you – drop us a message on
LinkedIn or leave a comment below. We're all ears! 😊
Looking for your next marketing opportunity? Check out our latest marketing jobs!
Explore more marketing career advice on our blog.
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