Spotlight Friday's with Anna Samkova: LinkedIn Live

In this last week’s Spotlight Fridays with Anna Samkova on LinkedIn Live, our Director, Lucy Bolan, marketing recruiter, talent connector, and career growth champion, was featured.

With over 20 years of experience in marketing recruitment and a front-row seat to what today’s CMOs are really looking for, Lucy brought serious insight to the table.

So—what do brands want in marketers right now?

According to Lucy, the market is shifting quickly, and the skills in highest demand reflect that. Here are the key takeaways:

✅ CX, Loyalty, and CRM are hot right now

Brands are prioritising customer experience more than ever. That means they're on the lookout for marketers with proven expertise in CX, loyalty programs, and CRM strategy—especially those who can blend data with creativity to drive growth and retention.

✅ AI is changing the game—marketers need to stand out

With the job market evolving at pace thanks to AI and automation, Lucy shared how marketers can differentiate themselves: lean into your unique experience, keep learning, and don't be afraid to showcase your POV online.

✅ Grow your network and your personal brand

Your next opportunity might come from your next connection. Lucy’s advice? Be intentional with your networking, show up where your peers are, and invest time in building your personal brand. Yes, that includes LinkedIn!

✅ The best marketers are evolving their mindset

Top performers are thinking differently. They’re staying curious, adaptable, and proactive—especially when it comes to learning new skills and seizing new opportunities.

Whether you’re hiring, job hunting, or simply future-proofing your marketing career, Lucy’s insights are packed with practical advice and powerful takeaways.

Catch the full Spotlight Fridays replay here and make sure to follow Anna Samkova and New Chapter Talent for more career-shaping conversations.