So, We Implemented AI… Now What?

AI is changing the way marketing teams work. But beyond the tools, automation and productivity promises, what does it actually look like inside a marketing team?

Following our recent Marketing Collective Club discussion, New Chapter Talent brought together the experiences of three senior marketing leaders to explore exactly that.

Featuring insights from Caroline Ruddick (Eightcap), Kira Bomberg (Mimecast) and Catherine Toms (AI Growth Academy), this report gets into the reality of AI implementation – what's working, what hasn't gone to plan and what marketing leaders are learning along the way.

Inside, you'll find practical insights on:

• Where to start when introducing AI into your marketing team.
• What's delivering genuine productivity gains.
• Why training, critical thinking and human oversight still matter.
• How AI is changing team structures, skills and recruitment.
• The balance between investment, efficiency and business growth.
• The questions every marketing leader should be asking their team.

Whether you're already embedding AI into your workflows or still working out where to begin, there's plenty to take away.



Download the report and see what three experienced marketing leaders have learnt from putting AI into practice.