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9 things you should be doing while you're unemployed
Are you a marketer or CMO currently unemployed and feeling like you’re stuck in the never-ending black hole of job searching on SEEK and LinkedIn? If the sight of those CV tunnels is making you want to scream into the void, then these tips might just be the career life raft you need.
Tip One: Be a Company Stalker (In the Best Possible Way)
First things first, decide where you want to work. Start by identifying the companies and industries that set your heart racing. Whether it’s the creative chaos of an ad agency or the cutting-edge innovation of a tech startup, make a list and start following them on LinkedIn. Become their biggest (and most professional) fan—engage with their posts, understand their culture, and show them that you’re more than just another resume in their inbox.
Tip Two: Build Your Dream Network, One Connection at a Time
Networking can feel like dating sometimes—awkward, slightly terrifying, but ultimately worth it. Challenge yourself to connect with at least five new relevant LinkedIn connections each week. Think hiring managers, HR professionals, talent scouts, and even those colleagues from past gigs who you’re not already connected with. Who knows? One of these connections might just be the key to your next big opportunity.
Tip Three: Time to Be Bold—Amplify Your Personal Brand
Let’s be real—not everyone is comfortable putting themselves out there on LinkedIn. But now is not the time to be a wallflower. Start amplifying your personal brand by sharing authentic, engaging content that showcases your expertise and personality. Remember, the job market is crowded, so standing out is crucial. Whether it’s thought leadership posts, industry insights, or even a witty comment on a trending topic, don’t be afraid to let your voice be heard!
Tip Four: Network Like a Pro
You’ve heard it before, and we’ll say it again—leverage your network! Join CMO groups on LinkedIn, attend industry events (like The Marketing Summit in Sydney or the Marketing Leaders’ Summit in Melbourne this October), and get out there. Share your story, exchange ideas, and most importantly, mingle! You never know who you’ll meet or what opportunities might arise from a casual conversation over coffee.
Tip Five: Set Some Networking KPIs—Yes, Seriously
You’re a marketer—you live and breathe KPIs, so why not apply them to your job search? Set yourself some networking goals, like grabbing coffee with three recruiters, former leaders, or mentors each week. And don’t forget to keep expanding that LinkedIn network with five new connections every week. Treat your job search like a campaign, with measurable targets and a clear strategy.
Tip Six: Own Your Expertise
By now, you’ve probably worn every marketing hat there is. But it’s time to focus—what are your top three core pillars of expertise? Whether it’s digital strategy, brand management, or customer engagement, drill down into what makes you the expert in your field. Employers are looking for specialists, so make sure your expertise shines through in your CV and conversations.
Tip Seven: Track Your Job Hunt Like a Pro
Job hunting can quickly become a chaotic mess if you’re not organised. Thankfully, there are job tracker apps like LoopCV, Teal, Hutr, JobHero, and JobCull that can help keep your search in check. And if you’re more old school, never underestimate the power of a well-organised Excel spreadsheet. Keep track of your applications, follow-ups, and any responses—it’ll make the process feel a little less overwhelming.
Tip Eight: Get a Fresh Perspective on Your CV
We know, CV advice is like diet tips—everyone has an opinion, and they all seem to contradict each other. That’s why it’s worth getting a second opinion. Reach out to a recruiter who can offer some words of wisdom and help you polish that all-important document. After all, your CV is your first impression, so make sure it’s a good one!
Tip Nine: Don’t Forget to Breathe
Let’s face it, job hunting can be brutal. Some days, it might feel like you’re just spinning your wheels. That’s why it’s so important to take breaks, breathe, and recharge. Step away from the screen, take a walk, or indulge in your favorite hobby. The search can wait—your mental health can’t.
So there you have it—nine tips to help you navigate the job search maze. Remember, even if the journey feels long and winding, each step brings you closer to your next big opportunity. Keep your chin up, stay positive, and who knows? Your dream job might be just around the corner!
Contact Lucy!
If you would like to have a conversation about your career, reach out to Lucy at New Chapter Talent via:
✉️ lucy@newchaptertalent.com.au
Or connect with Lucy on LinkedIn. She is a wealth of knowledge in all things recruitment!
For more insights, news, career opportunities and job vacancies, follow New Talent Chapter on LinkedIn.
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