This is a high-impact opportunity for a performance marketer who thrives on driving measurable growth, scaling acquisition across international markets, and building world-class paid media capability. Reporting into the Director of eCommerce, this role will own global acquisition strategy end-to-end, balancing strategic thinking with hands-on execution.
The successful candidate will play a critical role in accelerating member growth, improving conversion performance, and helping shape the next phase of international expansion.
The Role:
As the Paid Media Lead, you will own the global paid acquisition strategy across both existing and emerging markets. You’ll manage paid media activity end-to-end, from campaign strategy, audience optimisation, creative briefing, and landing page performance through to conversion optimisation and retention initiatives.
You will also manage external agency partners and help establish a best-in-class performance marketing function capable of scaling internationally. This role would suit someone highly commercial, data-led, creative, and deeply passionate about performance marketing and growth.
Key Responsibilities:
- Own and deliver the global member acquisition strategy across multiple markets.
- Drive high-quality member growth and retention across all relevant digital channels.
- Develop and execute a commercial growth roadmap, identifying opportunities to improve acquisition performance and accelerate signup growth.
- Lead paid media strategy and execution across Meta, Google, Display, Programmatic, and emerging acquisition channels.
- Continuously optimise audience targeting, campaign performance, and acquisition funnels to maximise ROI and improve CPA efficiency.
- Manage and optimise landing page performance and conversion pathways in partnership with internal stakeholders.
- Build and maintain a best-in-class performance marketing ecosystem.
- Lead conversion rate optimisation (CRO) initiatives through ongoing testing, experimentation, and data-led insights.
- Work closely with creative teams to develop compelling acquisition campaigns, ad creative, and performance-focused messaging.
- Monitor and optimise return on ad spend (ROAS) and overall channel effectiveness.
- Ensure all acquisition initiatives remain optimised and continue delivering against key business metrics.
- Manage and optimise relationships with external paid media, SEO, and search agencies.
- Hold agency partners accountable for performance outcomes and continuous improvement.
- Collaborate cross-functionally with eCommerce, creative, CRM, analytics, and broader commercial teams to deliver growth objectives.
- Support the future growth and scaling of the performance marketing function globally.
- Assist in building internal capability and managing outsourced agency resources as required.
- Contribute to developing paid media best practice frameworks, processes, and reporting standards.
- Deliver regular reporting and actionable insights across acquisition performance, channel effectiveness, member quality, and retention metrics.
- Use data and analytics to inform strategic decision-making and campaign optimisation.
You combine strong analytical capability with creativity and understand how to balance brand, performance, and customer experience to deliver measurable business outcomes.
Ideally, you will bring:
- Proven experience in performance marketing, paid media, or growth marketing roles.
- Strong hands-on experience across Meta Ads, Google Ads, Display, Programmatic, and paid acquisition channels.
- Experience managing significant paid media budgets and optimising CPA/ROAS performance.
- Strong understanding of conversion rate optimisation (CRO), landing page optimisation, and customer acquisition funnels.
- Experience managing external agencies and cross-functional stakeholders.
- Highly analytical mindset with strong commercial acumen and reporting capability.
- Experience working within ecommerce, membership, subscription, consumer, or high-growth digital businesses highly regarded.
- Excellent communication skills with the ability to influence stakeholders at all levels.
- A proactive, entrepreneurial mindset with the ability to thrive in a scaling business environment.
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