This is a rare opportunity to shape and drive the marketing agenda for a large-scale, customer-centric business, delivering integrated campaigns, leading high-performing teams, and influencing commercial outcomes at an executive level.
Reporting directly to the Chief Marketing Officer, you will play a pivotal role in developing and executing the overarching marketing strategy, ensuring marketing initiatives drive revenue growth, enhance guest experiences and strengthen customer loyalty.
About the Opportunity:
As General Manager Marketing, you will lead a team of senior marketing professionals and oversee the delivery of integrated marketing campaigns across multiple channels and business units.
Working in close partnership with executive stakeholders across the organisation, you will ensure marketing activity is strategically aligned, commercially focused and delivers measurable business impact.
Key responsibilities include:
- Report into the CMO to develop and execute the property-wide marketing strategy.
- Leading integrated marketing campaigns that drive acquisition, engagement, loyalty and revenue growth.
- Translating strategic priorities into high-impact tactical marketing initiatives.
- Driving continuous improvement through data, analytics and post-campaign insights.
- Managing significant marketing budgets and optimising return on investment.
- Overseeing campaign governance, approvals and marketing prioritisation processes.
- Leading and developing a high-performing marketing team, fostering a culture of innovation, accountability and collaboration.
- Building strong relationships with key internal stakeholders to ensure alignment across the business.
- Championing customer-centric thinking and delivering exceptional guest experiences.
You are a commercially astute and highly influential marketing leader who thrives in complex, fast-paced environments.
You will bring:
- 10+ years' senior marketing leadership experience.
- Proven success leading large-scale, integrated marketing functions.
- Experience within hospitality, tourism, entertainment, leisure, retail or other customer-led industries.
- Demonstrated ability to develop and execute marketing strategies that drive commercial outcomes.
- Strong financial acumen, including budget management and performance accountability.
- Experience leading, coaching and developing high-performing teams.
- Exceptional stakeholder management and communication skills.
- A strategic mindset combined with a hands-on, pragmatic approach to execution.
This is a career-defining opportunity to join a highly respected organisation undergoing significant investment and growth.
You will enjoy:
- A highly visible executive leadership role.
- Significant influence across a large and complex organisation.
- The opportunity to shape customer experience and business performance.
- Exposure to multiple brands, customer segments and marketing disciplines.
- A dynamic environment where no two days are often the same!