We are inviting expressions of interest for an experienced SFMC Specialist / Lifecycle Marketing Lead to drive the technical execution and automation behind sophisticated lifecycle marketing programs across a portfolio of large-scale events.
This is a pivotal role for someone who thrives at the intersection of data, technology and marketing — building scalable, automated and commercially effective customer journeys.
The Opportunity Reporting to the Head of Marketing (ANZ), you will own the technical architecture and execution of lifecycle marketing — from audience segmentation through to automation, personalisation and performance optimisation.
Key Responsibilities:
Lifecycle Marketing & Automation
- Own and evolve the lifecycle marketing framework across multiple events
- Design and build automated journeys across presale, onsale, event, post-event and retention phases
- Develop scalable lifecycle programs across email, SMS and push channels
- Implement upsell, cross-sell, retention and re-engagement strategies
- Build reusable journeys and frameworks to support efficiency and consistency
- Build and manage data extensions and audience segmentation logic within Salesforce Marketing Cloud
- Develop reusable audience segments (e.g. behaviour, location, frequency, preferences)
- Partner with Data & Insights to implement behavioural and propensity-led segmentation
- Ensure audience logic is scalable and repeatable across campaigns
- Own Salesforce Marketing Cloud configuration and platform structure
- Manage templates, dynamic content and personalisation frameworks
- Oversee integrations and data flows across marketing and data platforms
- Ensure data governance, integrity and compliance across all lifecycle activity
- Support campaign delivery through audience builds and automation setup
- Ensure campaigns are correctly configured, tested and tracked
- Implement tagging, tracking and attribution frameworks
- Partner with Data & Insights to connect lifecycle activity to commercial outcomes
- Leverage behavioural data and insights to optimise journeys and performance
- Continuously refine automation and segmentation strategies to drive engagement and revenue
- 5+ years’ experience in marketing automation, lifecycle marketing or CRM technical roles
- Deep expertise in Salesforce Marketing Cloud (essential)
- Strong SQL skills and experience working with relational data models and data extensions
- Proven experience building and scaling automated lifecycle programs
- Understanding of APIs, data integrations and marketing tech ecosystems
- Experience working with large, complex customer databases and data teams
- Strong understanding of personalisation, dynamic content and customer journey optimisation
- Commercial mindset with the ability to link marketing activity to revenue outcomes
- Own and shape end-to-end lifecycle marketing capability
- Work within a complex, data-rich environment
- Play a key role in driving customer engagement and commercial performance at scale