This is a senior, high-impact leadership role for a commercially focused marketer who thrives in fast-paced, consumer-led environments and wants to directly influence growth, demand and sales performance.
The Opportunity:
Reporting into the CMO, this role owns the strategy and execution of:
- Support integrated brand campaigns across residential home products
- Promotional marketing to drive enquiry and sales velocity
- Sales enablement and lead generation activity
- The end-to-end display home marketing program
- Management of external brand, creative and production agencies
Key Responsibilities:
- Lead the planning and delivery of integrated brand campaigns
- Ensure consistent brand expression across all customer touchpoints
- Track, report and optimise campaign performance across digital and offline channels
- Deliver high-impact promotional and product-driven campaigns
- Oversee all marketing collateral across print, digital and physical environments
- Ensure sales teams are consistently supported with high-quality, timely assets
- Partner closely with Sales leaders to drive lead generation and conversion
- Deliver campaign activity that directly supports the sales pipeline
- Support promotions, launches, events and local area marketing initiatives
- Own and optimise the display home marketing strategy
- Drive traffic, visitation and appointment generation
- Ensure displays are supported with best-in-class signage, digital and print assets
- Lead relationships with brand, creative and production agencies
- Brief, manage and evaluate agency performance
- Collaborate cross-functionally with Sales, Product, Construction and Executive teams
You are a confident, commercially driven senior marketer with a strong track record in delivering brand-led growth and sales-driving campaigns.
You will bring:
- 8+ years’ experience in senior marketing, campaign or brand leadership roles
- Proven experience leading brand and promotional campaigns end-to-end
- Strong background in sales enablement and lead generation marketing
- Experience managing agencies and complex stakeholder environments
- Excellent project management, communication and influencing skills
- Tertiary qualifications in Marketing, Communications or a related discipline
To submit an application - please APPLY NOW.