This role is ideal for someone who combines hands-on technical capability with strategic thinking, bringing a strong voice-of-the-customer lens to lifecycle marketing, personalisation and optimisation across multiple digital channels.
Reporting to the Head of Digital , you’ll champion marketing automation best practice, lead campaign execution and optimisation, and play a key role in uplifting platform capability, governance and performance.
What you’ll be responsible for:
Marketing automation strategy
- Support the delivery of a marketing automation and capability uplift roadmap
- Identify opportunities to optimise automated journeys, content and campaign performance
- Design and evolve audience segmentation strategies, including lead scoring and propensity modelling
- Establish measurement, testing and optimisation frameworks to improve engagement and outcomes
- Own the day-to-day management of the marketing automation platform, including campaigns, journeys and audiences
- Ensure best-practice governance, data hygiene, accessibility, security and system configuration
- Develop and implement lifecycle marketing plans to deliver relevant, timely and personalised communications
- Lead platform uplift and optimisation projects aligned to digital and marketing strategy
- Document and maintain marketing automation processes and governance frameworks
- Ensure campaigns and content align with brand guidelines and operational requirements
- Set and track KPIs for automated campaigns, journeys and lifecycle performance
- Deliver regular reporting and insights to senior stakeholders
- Monitor live and historical performance to continuously optimise creative, targeting and channels
- Lead multi-variant testing to improve conversion, engagement and customer outcomes
- Manage relationships with marketing technology vendors and agencies
- Act as a subject-matter expert and trusted advisor on marketing automation best practice
- Support digital education and uplift across internal teams
- 5+ years’ experience managing marketing automation platforms (ideally Braze)
- Proven hands-on experience delivering automated journeys and multi-channel campaigns
- Strong capability in audience segmentation, lead scoring, propensity modelling and data enrichment
- Demonstrated ability to apply customer data and analytics to improve campaign performance
- Experience managing agencies and technology vendors
- Strong project management skills with the ability to manage multiple priorities
- Excellent stakeholder engagement and communication skills
- Tertiary qualification in marketing, communications or a related discipline
- Experience with CRO, multi-variant testing and optimisation techniques
- Working knowledge of Braze or similar marketing automation platforms
- Familiarity with tools such as Monday.com
- Exposure to UX, design thinking or customer experience methodologies
- Own and shape end-to-end lifecycle and automation strategy
- Work within a high-profile, high-volume digital environment
- Influence platform capability, data maturity and customer experience at scale
- Partner closely with senior digital, marketing and technology leaders