We’re seeking a Digital Marketing Specialist to play a key role in uplifting and managing a large-scale, high-traffic digital ecosystem within a major live events, sport and entertainment environment.
This role is ideal for a digitally savvy marketer who enjoys being hands-on with platforms, content and analytics, and who brings a strong voice-of-the-customer lens to everything they do. You’ll work at the intersection of strategy and execution — optimising digital channels to deliver engaging, personalised experiences while supporting commercial and organisational outcomes.
Reporting to the Head of Digital , you’ll take ownership of website management, digital analytics and optimisation, while partnering closely with marketing, technology, data teams and external vendors.
What you’ll be responsible for:
- Support the delivery of a digital and marketing technology roadmap to uplift channel and platform capability
- Identify and implement opportunities to optimise content, UX/UI, design and performance across digital channels
- Develop and apply measurement, testing and optimisation frameworks to improve engagement and outcomes
- Lead the day-to-day management of websites, including content publishing, optimisation, accessibility and performance
- Maintain best-practice CMS structures, data hygiene, security and governance
- Deliver platform uplift and optimisation projects in line with digital strategy and timelines
- Implement audience segmentation and lifecycle marketing initiatives to improve relevance and personalisation
- Ensure digital content aligns with brand guidelines and operational requirements
- Set and track KPIs across digital channels and content performance
- Deliver monthly reporting and campaign insights to senior stakeholders
- Use data, testing and insights to continuously optimise content, creative, targeting and user experience
- Manage relationships with digital platform vendors and agencies
- Act as a trusted advisor to internal stakeholders on digital best practice
- Support digital education and uplift across the broader organisation
- 5+ years’ experience managing digital platforms and channels
- Strong hands-on experience with website content management, SEO, accessibility and basic design/functionality updates
- Proven ability to apply customer data, analytics and insights to improve digital performance
- Experience managing agencies and technology vendors
- Strong project management skills with the ability to juggle multiple priorities
- Excellent stakeholder engagement and communication skills
- Tertiary qualification in marketing, communications or a related discipline
- Experience with CRO, multivariate testing, heat mapping and optimisation
- Working knowledge of CMS platforms such as WordPress
- Experience with marketing automation, email and SMS optimisation
- Familiarity with tools such as Monday.com
- Exposure to UX, design thinking or customer experience methodologies
- Work within a high-profile, fast-paced environment with complex digital needs
- Own and influence large-scale digital platforms with real audience and commercial impact
- Partner with experienced digital, marketing and technology leaders
- Balance strategic thinking with hands-on execution