A rare opportunity has arisen for a highly skilled Brand Strategist
to shape and embed a recently revitalised brand within one of Australia’s most iconic and multifaceted public precincts. This is a chance to take an ambitious rebrand and bring it to life across destination, commercial, corporate, and consumer channels — ensuring the brand is experienced consistently and meaningfully at every touchpoint.
The Role
Reporting to the Head of Communications, you will lead strategic initiatives that:
- Drive recognition and awareness through destination branding.
- Align commercial positioning with partnership and content acquisition strategies.
- Adapt the masterbrand to uplift corporate communications.
- Elevate consumer brand experience across guest-facing communications and environments.
Key Responsibilities
- Develop and implement brand strategy across place, commercial, corporate, and consumer workstreams.
- Create actionable frameworks, messaging guides, and visual identity systems to ensure consistent brand expression.
- Oversee brand governance including IP protection, co-branding protocols, and logo usage.
- Lead ongoing brand evolution to maintain cultural relevance and strategic alignment.
- Build strong relationships with internal teams, leadership, partners, and external agencies to champion brand adoption.
- Drive brand-led cultural change, enabling all staff to confidently apply the brand in their work.
You’re a strategic brand thinker with the confidence and capability to influence at all levels. You bring:
- 7+ years’ experience in brand strategy/management within complex, multi-stakeholder environments (e.g. public precincts, tourism, sport, events, universities, large corporates, or government).
- Proven experience leading brand evolution, positioning, and identity projects.
- Expertise in brand governance and BAU brand operations.
- Strong stakeholder engagement and change management skills.
- Exceptional communication skills — able to simplify complexity and inspire action.
- Work on a brand with national and international visibility.
- Collaborate with industry-leading professionals in marketing, communications, and events.
- Influence brand experience for millions of visitors each year.
- Join a forward-thinking organisation committed to innovation and cultural impact.